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Vision

We are an expert in the operation of high-standard chain restaurants and in the production of healthy food and drinks. Our food and drinks are produced with the better quality of life of our valued consumers in mind, and they are reasonably priced and appreciated by discerning consumers who live a modern lifestyle.

A part from offering a fascinating range of tantalizing dishes, we also focus on implementing good corporate governance and efficient risk management to always ensure the company’s healthy cash flow. Fuji Group has a policy never to request any bank loan for the purpose of investment. Instead, we expand our business gradually for steady growth. We usually focus mainly on areas where potential customers have high purchasing power, and this is done after a careful study on feasibility and return on investment. Moreover, we also place great importance on continuous brand building activities at all times.